5 Tips for Emotional Intelligence

Have you ever wondered how some people just seem to keep it all together? Their level of emotional intelligence might have something to do with it. What is emotional intelligence, you might wonder? Simply put, it is the ability to understand your own emotional state...

Reverse Engineer: Sponsored Post

The ad I chose to highlight is from Facebook. It’s an online thrift store called “Thred Up”. Here is an example of their paid ad post: Their ad was in the from of a video. It highlighted the various name brands the store carries and their expected...

Reverse Engineer Post: Social Video

The social video I decided to evaluate is a little jingle made by Chick-fil-a about their new sandwich. Above is a screenshot of the video on my facebook channel.  The video’s strengths include the creativity involved in writing a catchy tune that correlates...

I’ll Pass On The Frosted Flakes…I Prefer Granola

So the title of this article is a bit deceiving because it alludes to the fact that I eat cereal, specifically granola, which is largely inaccurate (although I do enjoy a sprinkle on my yogurt from time-to-time). The kind of granola I’m referring to is the...

Reverse Engineered Post: Article Promotion

I found the article I will analyze on Facebook. This is a screenshot of how it appeared on Facebook and what the layout of the website is once you click on the link: I think their advertising on Facebook was effective because they included “Don’t Move Back...