REP – Ad – Michael Kingsley

Strengths This ad details a new board gaming system through kickstarter. The imagery is amazing, and pulls the target audience in extremely well. Lords of Helios is pointed to by the visual path utilized in the weapon. There is also an intense feeling of urgency as...

Michael Kingsley – REP- Video

Reverse Engineered Ad – Video This video is extremely colorful and attention grabbing for people who love snacking, and desserts. The composition of the cover image uses "not center" in a way that gives the principle substantial meaning where I didn't see it before....

REP 3 – Michael Kingsley – Article Analysis

Strengths The add plays well on the desire we have not to pay any more money to the government than we are mandated to. It uses emotional words such as "Most Damning" and "in one" to urge the viewer to see everything they hate about the subject of the add in short...

Design – REP

Reverse Engineered Post – Analysis This social campaign for the LDS Church, has very strong composition. The focal point of the subject is constructed mainly through the rule of thirds, contrast, and line. The psycography of the design adds to the message of choosing...

Michael Kingsley Manifesto

Personal Manifesto As a father, writer, adventurer, gamer, avid candy consumer, etc, I constantly find myself pulled in multiple directions at any given point in time. Of my goals in life, my top two are thus: become successful as an author, thus sharing my dreams...