Reverse Engineer: Honey

This sponsored ad was the very first thing to appear on my personal Facebook. Although I’ve Reverse Engineered this company before, I think that they do a great job at advertising through social media. What are the ad’s strengths? Honey frequently posts ads that...

Reverse Engineer: How To Be Less Passive-Aggressive

I came across this video by Elite Daily on my Facebook feed.  What are the video’s strengths? Throughout the video, I see very clearly written captions in plain white, and normally with a solid white box around it. This creates a nice clear view of the point of the...

Reverse Engineer: Honey

  While scrolling down my FaceBook feed, I came across this lovely ad for an article: After clicking on this link and reading the article, I realized that Sephora was not mentioned once in the whole thing (given, it wasn’t that lengthy)! The whole point of...

Reverse Engineer: Hello Fresh

Hello Fresh is a company that you can order from that has fresh ingredients and recipes delivered straight to your door. Hello Fresh has created a great look for themselves on social media. They are focused on remaining fresh , and that is directly reflected through...

Personal Manifesto

Like most people, everything I do in life is me attempting to accomplish one single thing: success. Now the meaning of success is completely different to everyone. Success: My definition of a successful life would be having fun, working hard, and looking back on my...