Reverse Engineer: An Evening With the Duggar Family

  The Duggar family, famously known for their always-increasing number of children (currently 19) and super strong Christian values, has recently posted an ad for an event happening this week in New Zealand, An Evening With the Duggar Family. I came across this...

Personal Manifesto

Like most people, everything I do in life is me attempting to accomplish one single thing: success. Now the meaning of success is completely different to everyone. Success: My definition of a successful life would be having fun, working hard, and looking back on my...

Reverse Engineer: Honey

This sponsored ad was the very first thing to appear on my personal Facebook. Although I’ve Reverse Engineered this company before, I think that they do a great job at advertising through social media. What are the ad’s strengths? Honey frequently posts ads that...

Reverse Engineer: How To Be Less Passive-Aggressive

I came across this video by Elite Daily on my Facebook feed.  What are the video’s strengths? Throughout the video, I see very clearly written captions in plain white, and normally with a solid white box around it. This creates a nice clear view of the point of the...

Reverse Engineer: Honey

  While scrolling down my FaceBook feed, I came across this lovely ad for an article: After clicking on this link and reading the article, I realized that Sephora was not mentioned once in the whole thing (given, it wasn’t that lengthy)! The whole point of...