Reverse Engineer a Social Video – iPhone X

What are the video’s strengths? The video is very informative about the iPhone X’s new features. The images are bright and colorful and attention-grabbing. What are the video’s weaknesses? It goes by pretty fast so you can’t really catch everything in one...

Reverse Engineering: Petsmart

This week I decided to reverse engineer the brand Petsmart. I focused a lot on their Instagram page because it has the most followers and the imagery is great for their branding. What are the brand design strengths? I feel like Petsmart is a well known brand in the...

Reverse Engineering: Soylent

I decided to do my reverse engineering assignment about this Soylent Ad I saw on my facebook. In Los Angeles, Soylent is pretty well known and is even sold in 7/11. It is a meal replacement drink that says it has the right amount of nutrients the body needs to be...

Mary Elsmore – Personal Manifesto

I want to be happy. For years I struggled with depression and self-doubt. I was never good enough for myself, but now I am working on my confidence and setting positive life goals. I hope that being able to promote a positive mindset and being happy might help others...

Mary Elsmore – Glossier

  I also like how their logo is very simple and minimalistic like their brand. It looks good on the simple product packaging and is easy to identify. What The cosmetic brand Glossier has done a really great job branding itself this year through its social media...