Positive Brand Recognition built on users’ success stories

Brand: OrangeTheory Fitness Campaign: #MyOTFStory Objectives: Connect with users wanting to feel better about themselves and increase their confidence thus leading them to choose this brand to help them achieve those things Principles: Attention – By celebrating...

Com 315 Reverse Engineer a Social Media Post by MEPeterson | Jan 23, 2018 | campaign, expectations, film, media, reverse engineer, Story Principle, twitter, zeitgeist principle | 0 CommentsIn 2016 the Chicago Cubs finally made it into the World Series, the first time...