Reverse Engineering

  This ad uses a really good photo with good lead room with the subject in the first third of the photo. It also can be tricky to use gradient, but I think they did so successfully here. It’s a nice transition from the photo to the text. I think they used a...

Reverse Engineer video ad

    In the ad, the filming is done very well. You get a few good shots of the Lincoln itself while it’s being driven, even if it is in the dark. That being said, the rest of the commercial is completely ridiculous. The rest of the shots seem to be more...

Water: Your First Baby Step towards Better Health

When it comes to health, it seems as if there are so many places to start it’s hard to determine where or even when. So much of today’s media is constantly pulling us in different directions about what health is and how to get fit. There is constant debate over what...

Reverse Engineering #3

  What are the ad’s strengths? What caught my attention about this ad was it’s simplicity in its description. I found this ad for an article on Twitter. Expectedly, the description would be brief and it hooked me. I then decided that I had to read this...

My IPPIE Process

Voice Statement: I want my brand to have the feeling of strength, determination, and optimism. I am going to create a vlog about being healthy on a budget and how it is possible. I want to take my audience on my personal journey of health and fitness. It’s called...