Blog

Com 315 Reverse Engineer a Social Media Post

In 2016 the Chicago Cubs finally made it into the World Series, the first time in the past 71 years.  Master Card who was a sponsor of Major League Baseball used this opportunity to be a part of this historic event.  Following the SeaScape Zeitgeist Principle the company played off a comment made by the member of an opposing team that Cub’s fans, “Can’t cheer any louder, its not like it is a loud stadium to begin with”.  Cubs fans of course took issue with the comment.  Master Card built a mobile app to measure the actual decibel levels at Wrigley Field allowing Cub’s fans to show their audible strength during the games.  

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Personal Manifesto: Social Media

Hi, my name is Bridget Martinson and my passion in life is STORYTELLING. Every since I was little, I have been an avid consumer of stories. I love reading book, listening to podcasts, stories of the spoken word, watching plays, films, even stories portrayed in the... read more

REP: Soel Boutique

The main purpose of this ad is getting followers to promote their company. This ad gives people an incentive to give this company more attention by rewarding them with a potential “giveaway” of a customized necklace. In order to qualify for the giveaway, you must... read more
Skip Ads on YouTube

Skip Ads on YouTube

Ford and Geico hit us right in the meta with their ads that directly call attention to the fact that we want to skip their ads. The first time I saw Ford’s commercial I missed it because I didn’t realize what they were talking about. Ford got their brand... read more
#Realstagram

#Realstagram

The social media campaign #Realstagram shed light on who we really are. #Realstagram was a social media campaign that made quite a splash.  It was started by Kaitlyn Bristowe, a former Bachelorette.  On her May 21, 2017 post she wrote, “From my last post. Same... read more
Deadpan Deadpool Social Campaign

Deadpan Deadpool Social Campaign

While Deadpool may not be suitable for some, there’s no denying that their marketing team knows how to reach an audience. The main character of the film is an unapologetic self-aware anti-hero with a strong sense of humor and narcissism, which is clearly... read more

Red Nose Day Campaign

Red Nose Day started in the UK in 1988. It was started built by the idea that by using popular I meant entertainment that creates a positive change. Over decades it’s transformed into a very well known publicized television and social media event. They acquire... read more

11 Herbs and Spice Girls

In September of 2017, KFC put their Twitter account to work in a quiet social campaign that took off as soon as people realized what they had done. @KFC followed 5 Spice Girls and 6 people named Herb, for a total of 11 herbs and spices. Their secret recipe also became... read more

Starbucks: #redcupcontest

Story Behind it All Starbucks created a genius campaign on Instagram for the second year now, that involved an interaction with its followers. They did the #redcupcontest during the holiday season. In this campaign, the idea was that for every creative image of each... read more

Say What You Wanna Say on Jubilee

Jubilee. Have you heard of them? It is a channel on YouTube and their purpose they say is to, “…bridge people together and inspire love by compelling stories.” To make their videos interesting they make different scenarios. Some are Candid... read more
Social Campaign Analysis of Facebook

Social Campaign Analysis of Facebook

In the summer of 2014, people living with ALS raised awareness of the condition by having people all over the world dump buckets of ice water over their heads and post videos of it, issuing a challenge to the next person to do the same. Results: 17 million videos from... read more
BuzzFeed’s Tasty Recipe Campaign

BuzzFeed’s Tasty Recipe Campaign

Since the launch of the BuzzFeed Tasty brand in July of 2015, virtually everyone who has spent time on social media has seen a BuzzFeed Tasty video. Let’s face it; food is popular on social media. We eat several times every day, and we all appreciate a good and... read more

The Death Cure

The newest movie in the Maze Runner series, The Death Cure, is coming out on January 26th, 2018 and I’ve seen trailers for it all over the place. 20th Century Fox has been putting Maze Runner ads on Facebook, Twitter, Instagram, and more. The Death Cure even has... read more