Sheep With a View – Visit Norway Social Media Campaign

In 2016 Visit Norway launched a slightly unusual campaign to promote tourism in the country, #SheepWithAView. For this campaign four sheep from different regions of Norway starred in videos to promote their area. The sheep belonged to local farmers and the... read more
Cinco de Mayo

Cinco de Mayo

Who wouldn’t want to be a taco for a day? Taco Bell created a Snapchat filter for Cinco de Mayo that was a huge hit! They took six weeks working closely with Snapchat to create the perfect taco face filter to make all your wildest dreams come true.  Why?  Taco... read more

Social Media Campaign Analysis.

My wife and I love to travel. When you go to a new place, there is always that disconnect at the end of the day when you return to your hotel room. You are in a weird, sterilized room that could just as well be in your backyard as it could be in Tokyo. That is why I... read more

50 million smiles and counting

50 million smiles and counting was initiated by Honey Bunches of Oats with the objective of making the fans smile and have them share a picture of them smiling on social media, both Facebook and Instagram. The value principle can be seen in the advertising video... read more

Fight The New Drug

Fight The New Drug (FTND) is a campaign against pornography started in 2009. As stated on their website, “Fight the New Drug exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful... read more

Pepsi #LiveForNow Campaign

  This might be difficult for most companies to pull off without a large budget for special effects, but it’s still worth sharing! As part of Pepsi’s #livefornow campaign, the company created this incredible bus shelter in London that’s designed... read more


Kevin Hart vs. Usain Bolt   The rivalry between Kevin Hart and Usain Bolt have formed has become a social media frenzy. Kevin Hart, one of the leading comedians and actors in Hollywood is facing the world’s fastest man, Usain Bolt in a game of poker with... read more

Marshalls Social Media Campaign

PinPals by Marshalls Marshalls started a campaign called “PinPals”. The purpose of this social media campaign was to encourage people to use Marshall’s as their “Real life Pinterest board”. They used a Lifestyle and Home Decor Export on... read more

Social Media Campaign

The social media campaign that I decided to analyze was a campaign by General Electric. The campaign was called the 6 second science fair and it was used on both Twitter and Vine. There was a hashtag and it was called #6secondsicencefair. The purpose of this campaign... read more
Social Campaign Analysis

Social Campaign Analysis

“Evan”  This social media campaign was done through a video spread across YouTube gaining 6,809,659 views in the span of 2 weeks after it was posted. This video was created to help bring awareness to school shootings and signs to be aware of through a... read more