Sponsored Video

This video by “Grapes from California” is one of a series created for Social Media to promote the consumption of grapes grown in California. The videos highlight ways to eat and recipes capturing the viewer’s attention for short time frame in a memorable manner. It was on my Facebook feed as a sponsored video. 

Timing

This video is timely, coinciding with the upcoming Independence Day celebrations. Starting with grapes in the shape of an American flag then being cut into “fireworks”.The motion maintains viewers interest. All the motion and transitions happen in the center of the field. Using the rule of thirds rule to have something along those implied grid lines. The final scene, with the grape bouncing across the bottom portion of the video, follows the standard viewer site lines, from left to right.

Progression

The video tells you a story or suggests what to do with grapes for your upcoming summer holiday celebration. Buy showing the flag, then the chopped grapes exploding like fireworks, attention is kept for the next steps. They aren’t as engaging as the beginning. Had the video started with a bottle of lemonade and popsicle molds, it may not have been as engaging or represented the page, grapesfromcalifornia.com.

medarrington
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