• What are the ad’s strengths?
    • Some of the strengths of the ad is the attention grabber. You look at it and do a double take because you don’t expect to see a mans face next to curly hair like that. It grabs your attention so that you look longer at the ad in hopes of your making a purchase. They also have the shop now button that will take you directly to their site to make a purchase.
  • What are the ad’s weaknesses?
    • Since it’s close to the holidays and Black Friday I think it would make sense to be promoting a discount. I think that they are missing out on a great opportunity to promote their brand and gain more sales. They have also been using this picture and ad for many months with no change.
  • What is the ad trying to accomplish with its design?
    • I think the first this is being able to capture the viewer’s attention and then being able to showcase their ties in an appealing way.
  • How has the design used?
    • This ad uses the contrast of a white background and the colorful ties to be able to showcase their ties in the best way possible. They layout their ties the same way for everyone so it adds consistency in their designs.
  • What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
    • Metrics that determine success are likes, share, and ultimately the amount of people who click on the ad and make a purchase.

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