Explore Philippines – Reverse Engineer Video Post

by | Nov 12, 2017 | advertising, blog, film, reverse engineer |

What are the video’s strengths?

The video is professionally shot so it looks amazing. From my little understanding of filmography they used a drone to capture the shots that they did take. With the right setup, the right pilot and camera man incredible shots like this can be done easily. The video is clear and the narrator is easy to understand. The landscapes are beautiful and it really depicts the amazing beauty of the Philippines. It is one of the places that I would love to visit because I have heard quite a bit about the Philippines from some good friends.

What are the video’s weaknesses?

The only weakness that I can perceive is the typography that they used for the closed captioning. I would have gone with something that was a little more prominent and not italicized. Aside from that I couldn’t see much else that was terribly wrong with it.

What is the video trying to accomplish with its design?

The video is trying to show people that the Philippines and the thousands of islands that comprise the country is actually safe to visit, has beautiful landscapes, make you happy and that you will come away from their country with great stories.

How has the design used:

  • Composition
    • The composition is based around the environment of the Philippines that is they are conveying that it will make you happy. Which they do a good job by focusing on some of the good side of the culture but mostly focusing on the breathtaking beauty of the land.
  • Fundamentals
    • I guess that the fundamentals in this case would be the filmography. They took great care in showing as much as they could all the while speaking about the beauty of the Philippines. But honestly I am not sure how this applies even after reading the description in the materials.
  • Contrast
    • There is a lot of contrast in this video. This comes from different times of day that the video was shot as well as the locations. Some locations are under a canopy of trees while others were in caves or in the shadow of an island. The whole production was very easy to watch.
  • Lines
    • I don’t think that this was all that applicable.
  • Golden Ratio
    • I don’t think that this was all that applicable.
  • Rule of Thirds
    • I don’t think that this was all that applicable.
  • Not Half
    • I don’t think that this was all that applicable.
  • Swiss Grid
    • I don’t think that this was all that applicable.
  • Custom Grids
    • I don’t think that this was all that applicable.

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the video is successful?

The metrics used in this particular video is the likes and shares. I found the video through a share on Facebook.


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Self Employed at Me
I am currently a college student in my senior year. Discovering Tim as a tag and name of my social media presence is a project that I have been working on and perfecting for some time. My hope is to create content and be an independent contractor when it comes to web content.

I have always been fascinated with design and technology but most of my family members have an MBA or are teachers. My parents, on the other hand, are not. Neither have finished college and they constantly push getting an MBA so that I would be successful.

However, I am a Jack-of-all-Trades. I love to do so many things that picking just one degree has been hard. Like I mentioned I love design and technology. I also love to work with my hands and help people. The problem is that by being too dynamic I don't conform to the rest of the world. For me this isn't bad but for my wallet and potential family it is a hard road.

In the end, I am happy with where I am going, even though I have no Idea where I am going.
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