This advertisement is for the nonprofit organization called, “Fight the New Drug.” The organization is all about fighting against pornography and fighting for love. There are so many things that are good about this ad. The first thing that I saw was the words. “Always Keep it Real.” I believe that it is a good saying because it emphasizes that porn is not real.

Also something that I noticed was the colors. The colors are a little faded and bright. Also with not showing their face people can envision themselves. The colors contrast enough where people would stop scrolling. The contrast with the colors are really good too.

The content is very sharable too. I can easily share this and see people share this bc it’s a nice picture with a short message. People can also use the hashtags to promote the brand/organization too. 

I believe that the goal for this ad was apparent and easily understandable. It increases brand awareness and I think that it will drive people to buy their products too. They have clothing that they sell. I know a lot of people that have their products.

Also their advertisements are more focused on the story of them instead of anything else.

 

Danielle Whitney
Danielle Whitney

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