As a child, I remember the behavioral guideline popular  with my parents and teachers: “Treat others the way you want to be treated.” The good ol’ Golden Rule. We know the practical application of this age old adage in primary schools, but we don’t always think about its application online. Whether you practice casual social media use or are advertising for a large company, if you create content that you yourself would like to see, chances are it will appeal to people like you.

What niche groups do you belong to? Who or what do you identify with? What material and immaterial things do you value? As we think about reaching people through social media, it’s important to be aware of these things not only about ourselves, but also about those we are trying to reach. If you can’t connect to someone or understand them, by immersing yourself in their interests and values you might start to see where they are coming from and what appeals to them.

“Years ago, my team was tasked with launching a new brand of ukuleles. Only one of us was a musician and none of us had ever touched a ukulele. Before we made a single decision, designed a single ad, or even named the new line, I had everyone jump into the ukulele community.” – Cory Kerr (Content Designed)

Become your audience! Does the content your site offers become an annoying interruption (pop-ups or “spammy” ads) or a source of entertainment? (exciting images, great writing, engaging design features)

“Think of this situation for a minute, we hate advertising, we change the channel when an ad comes on and groan when we have to wait 15 seconds for our video to start, but every so often an ad is so good that we want our friends to see it too. This is valuable content.” – Cory Kerr (Content Designed)

As creators of social media, we have the opportunity to fill the internet with valuable content. 

Autumn.Howard
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