What are the ad’s strengths?

I found a sponsored post in Facebook. It’s about the Honey coupon plugin that never works for me… I would say that the ads strength is that it highlights fun, usually inexpensive store already like Forever 21, which is what this sponsored post is about. It draws me in because I want to save lots of money, especially when online shopping. And this might be a little weird but I think another strength is that the ad feels safe to click on. I usually don’t click on those things because it just screams spam. But this one looks safe and interesting and I trust it to take me where I think it will go.

What are the ad’s weaknesses?

The weakness that I see from Honey and their sponsored ads is that HONEY NEVER WORKS! Ok so raise of hands of those who actually get discounts from Honey… ok for the very limited about who raised their hands congrats because I never get anything out of this plugin. Maybe there is some magical trick that I don’t know of and if there is, please comment below on how to unlock the secret cause I would love to know! This is the biggest weakness that I see in it.

What is the ad trying to accomplish with its design?

It is very clear that they are advertising for a clothing store, in this case Forever21, and that they offering awesome coupons to save money on shopping online. The graphic is very non distraction and the brand is in the middle of the picture so I know exactly what it’s going to be about.

How has the design used: CompositionFundamentalsContrastLinesLayoutGolden SectionRule of ThirdsNot HalfSwiss Grid or Custom Grids?

Honey Sponsored Ad









I love the contrast in this picture. The yellow package in front of the blanket or rug it really makes it pop. I also like the layout and how it is very direct and doesn’t have a lot for the audience to lose focus on. Also, the use of composition with the text leads my eyes through the ad and then to the bottom of the ad to read the info.

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?

I think conversion of people using the Honey plugin would be a good success. Also shares because if it is good then relatives want to let their kids, parents, grandparents know about it.


Elizabeth Lim

Elizabeth Lim

Lightroom, Photoshop, Camera Raw. Intimate engagement, wedding,and portrait photographer.
Elizabeth Lim

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