The iPhone X it’s what everyone is talking about–good or bad. With a price tag of almost $1000 it’s the phone that people think they have to have. 

I think this add does a lot of things very well. It’s simple yet very captivating. It’s short enough so they don’t lose your attention throughout it. I would say that one of the weaknesses that it has is there’s not much information on the actual phone. 

When you’re watching the video, you can notice that almost everything lands on a third line when it’s showcasing a feature of the phone. They mainly have a white background so that the phone and the animations stand out and keep your focus. 

For this video, things such as likes, share, retweets, etc are great but something that can really show if the video is successful is how many people click the learn more button and even purchase the phone.


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