What are the ad’s strengths? Well for me I am always really drawn in to bright colors and gifs when it comes to Instagram sponsored ads, which is where I found this ad. I also think it had music in the gif too which was pretty nice and defiantly catches your attention when you are scrolling through Instagram! 
What are the ad’s weaknesses? Even thought it caught my attention it doesn’t seem that well laid out. The DVD is in the middle of the ad and honestly the dancing people next to the DVD draws my attention away from what the main focus should be on. Also the text in the ad was hard to read because it was sparkly. 
What is the ad trying to accomplish with its design? I think it is trying to have a little demo for the game, it has a song from the new game and also the characters that you follow in the game as well. I also think it is trying to make you think “oh this looks fun, I should get it”. 
How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids? It uses lines and also uses the rule of thirds which then draws your attention to the game which is in the middle box of the rule of thrids. 
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful? I think it will be popular from likes on the post and also comments on the post. Also how many games they will sell because if the ad does what it is supposed too more people will buy the game. 

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