Kortni Jeane is a well known swimsuit brand, especially within the Mormon population. They mix patterns with the different tops and bottoms that they sell, and use a lot of color within their advertisements.
In this particular sponsored ad, they stayed true to what they usually produce – color.
While I liked how they showed their product, I wish that they would have done one picture with a bunch of swimmers on different people. (Something like they have on instagram).
I understand that a reason they did this type of ad was to increase direct sales, because you can click the ‘shop now’ button on a particular swimsuit, however, the look for me is a little less appealing because I like candid photos.
There isn’t rule of thirds or a golden section because the subject is dead center with nothing leading your eyes to them.
The metrics used for this sponsored ad would be likes, shares, and comments – to let the brand know that it is reaching their intended audience. And as far as sales, it would be on if when they clicked on the ad, seeing if the consumer actually bought anything.