AD’S STRENGTHS: 

This add is very clean with really well lighting. The message is a focal point in the photo causing our eyes to know what the message is right from the start and where to find it at. You also get a look at the wedding ring with the image promoting what they have in store as an option. 

AD’S WEAKNESSES:

though the add does tell us where to get the discount, I still don’t know where main street diamonds are. I have a pretty good guess. Also usually these ads on Dealio are for 24-hour events so if you miss it you may never know about it.

WHAT IS THE AD TRYING TO ACCOMPLISH WITH ITS DESIGN?

It’s a fast simple way to get a short message across about huge savings.

HOW HAS THE DESIGN USED: COMPOSITIONFUNDAMENTALSCONTRASTLINESLAYOUTGOLDEN SECTIONRULE OF THIRDSNOT HALFSWISS GRID OR CUSTOM GRIDS

The ad uses Composition, Contrast, Layout, and Rule of Thirds.

WHAT METRICS (LIKES, SHARES, RE-TWEETS, ETC.) WILL BE USED TO DETERMINE IF THE AD IS SUCCESSFUL? 

The metrics used to determine success will be likes and shares.

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