I chose this ad because I found the background picture to be very visually appealing. It is an eye-catching image that immediately summons the attention of the viewers. It conveys a simple message of peace and relaxation far from the stress of school and finals. This picture perfectly captures exactly where every college student wishes to be. Besides the beautiful, envious image, the words Free Redneck Sups locks the viewer in. Poor college students love anything following the words free, and red neck sups are definitely a popular treat in this area of Rexburg, ID. While this ad does an excellent job of capturing the reader’s attention, the message is not too clear or directed. I thought the ad was only promoting Great Scott’s sodas, when in actuality is primarily promoting Blue Bison Apparel. However, I will admit that it is a effective strategy to use an already popular brand to draw attention to a new one.
While the image is nice and centered on a classic grid, the flashlight text throws the entire balance off. I think it would be better if the heading was centered, and the supporting information was more spread out. I think the logos should be bigger with one on each side.