What are the ad’s strengths?
The photography used in this ad is overall very effective. The advertisement is all about health care. Since they advertise that they are local, the setting of the picture is effective. The background makes you feel like the picture was shot close to you, in your town.
When you see a bicycle one of the words that automatically automatically comes to mind is the word healthy. I assume that they chose to advertise with a bicycle deliberately to accomplish two things, one is the subliminal message “healthy,” and the second one is to use the bicycle as a leading line towards the main focus of the picture. As shown below:
What are the ad’s weaknesses?
The biggest weakness that I found was the little branch at the bottom left of the screen. This could serve as a leading line outside the picture, or should this be a “misleading” line? haha see what I did there? Anyways, that is depicted below:
What is the ad trying to accomplish with its design?
They are trying to get customers. Of course they will look a smiling model to see how happy he is by choosing Select Health.
How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
As I mentioned above, using the bicycle as a leading line was a great idea. The ad is very strong avoiding tangents. This must have not been easy since there were so many lines surrounding the background of the picture. I have pointed out what could have been a tangent easily but was successful at avoiding them. Another thing that the ad is strong in is the color scheme.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
Since this ad was posted on Facebook, the metrics that are going to be used are likes, and shares. Comments might also serve as metrics since people post reviews of this service in the comments. However, the main factors will be likes and shares.