For the last couple of years, P&G has produced videos for the olympics showing gratitude for the support mothers give to their children all over the world.
This year, their video was titled #Loveoverbias, and again touched the hearts of many who feel the affects form a mother’s love.
I had a hard time finding weaknesses for this video. They displayed a lot of different demographics and races, and I felt as if they connected well to a broad audience.
I liked how it accomplished the goal of sending out a message of what a mother does to support a child. It didn’t use words, only a song in the background, and that is impressive because it is hard to send a message with no dialog.
I saw a lot of rule of thirds in the video, and below are some examples:
The show was first launched on the Ellen DeGeneres show, and received a lot of attention that way. Besides that, the metrics are the shares, likes, comments that were given on P&G’s social media. However, it would be a little hard to capture just how many people have viewed the video because it was shared on a lot of different social media accounts. [I.e. different companies posted it, not just P&G]