1. What are the ad’s strengths? The ad is very simplistic. It gets right to the point and the ad has very few words which make it possible for the message to be understood quickly. The ad also is a link to a site with more information so that if the audience is intrigued they can learn more. 
  2. What are the ad’s weaknesses? The weakness of the ad is that it’s not “show-stopping.” The design is, perhaps, too simple and it’s easy to glance over. On Pinterest, your ad has to be extremely visually appealing because it will be surrounded by images that are intensely appealing already to your audience. I don’t believe that this ad was perfect for the platform it was presented on. 
  3. What is the ad trying to accomplish with its design? I believe the ad was trying to encourage its audience to click on it and learn more about Google Express. The more people learn about it the more likely they are to take advantage of the opportunities that it presents. 
  4. How has the design used: CompositionFundamentalsContrastLinesLayoutGolden SectionRule of ThirdsNot HalfSwiss Grid or Custom Grids? The design is all placed on different lines. The spaces between the lines have been used to create a hierarchy in the design. 
  5. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful? The metrics that will determine the success of this ad are saves and clicks; the most important being the number of clicks because that will give the creator an idea of who is looking for more information. 

bebertagnole

bebertagnole

Student at BYU-Idaho
Kentucky girl studying communications.
bebertagnole

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