How to Hand Knit a Merino Wool Blanket

This is a diy craft video that shows how to “hand knit” a comfy blanket using big chunky yarn and your hands… literally! 

What are the video’s strengths?

The video’s strengths are that it is well shot, always keeping the project in view and using lots of visual cues regarding how to sucessfully complete this project. This is important considering there is no dialog or text on the screen for this video. The video makes this project look easy and gives the impression that anyone with two-hands and the right type of yarn can make a beautiful Merino Wool blanket in a very short amount of time.

What are the video’s weeknesses?

One of the biggest weeknesses for this video is the fact that there is no information given about the quantity and type of material needed for this project, other than knowing from the title that it is made from Merino Wool. It also fails to give the viewer any realistic time line for completion. 

What is the video trying to accomplish with its design?

I believe the video is trying to show just how easy it is to make a beautiful comfy blanket that honestly looks Pottery Barn worthy. The color scheme and the background music are all very pleasant. The video is warm and inviting, as is the finished blanket. It makes you want to run out and buy yarn to make a blanket just like it! It’s actually a very cool diy project, so I’ve embeded the video below for you to enjoy.

How has the design used: CompositionFundamentalsContrastLinesLayoutGolden SectionRule of ThirdsNot HalfSwiss Grid or Custom Grids?

The video uses Lines to draw the viewers eye into the main visual cue for the projects intructions.

The video uses Rule of Thirds.

The video uses Not Half.

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the video is successful?

The metrics used to determine if the video is successful or not will be views, likes and shares. The fact that this video has had 72 million views and 1.4 million shares looks like it’s pretty successful to me.

Michelle Roland
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Michelle Roland

Business Management Student at Brigham Young University - Idaho
Aspiring Small Business Owner | Licensed Realtor | Mom & Nana
Michelle Roland
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