COMM 315 sec 04
REP on a Social Video
Supporting all kinds of local, and in this case coastal, small businesses like Island Water Sports located in Deerfield Beach, FL. http://bit.ly/2qlG27z
Posted by Office Depot on Monday, May 15, 2017
This video is by Office Depot, which was an ad on my Facebook homepage. I clicked on this ad because I like Office Depot and it looked like a safe video to watch.
What are the video’s Strengths?
I believe the strengths of this video are the real people, real small business, and the real story behind it. You don’t really know that it is a video ad for Office Depot until the very end of the spot. It isn’t promoting Office Depot all the time, which I like because instead they are promoting the small business. Office Depot is promoting the idea that they are for the small businesses and are there to help them.
What are the video’s Weaknesses?
Maybe a weakness is the fact that you don’t really know it is an ad for Office Depot until the end, but then it would detract from the reason for the ad is to promote the fact that Office Depot is for the small business. They are trying to be subtle and not pushy with their products. They are going for the soft sale, not the hard sale.
What is the video trying to accomplish with its design?
They are showing the Office Depot is supporting all kinds of local, and in this case coastal, small businesses like Island Water Sports. They want you to see that they are a business with a heart and will be there for you as a small business to help you in all your office needs to run a small business.
How has the design used:
All of the shots in the video are respecting the Rule of Thirds, nothing is centered. The composition is with the Island shop in the background, or some activity that shows the products of the shop being used. There is good contrast and color used in each shot. They make sure the products are prominent, not the Office Depot products, but the small business that they are shooting at.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the video is successful?
There are 182 reactions, 16 comments, and 30K views. It seems to be quite successful at least in being viewed, and I believe that would be better than a television spot or at least equal to that many views. It was probably cheaper to post on Facebook than to buy a television spot.