COMM 315 sec 04
REP on Social Media Ads
- What are the ad’s strengths?
I think the photo is the strength. It is the first thing that caught my attention. I looked at it, then I had to look again because something wasn’t right, then I realized that the picture was on the back of someone’s hands. I think this fits the Schizophrenia model. It is a disease that affects thoughts, behaviors, and the personality. You are not able to see that someone has Schizophrenia, until you observe them. I think that those with Schizophrenia feel like burying their face in their hands.
- What are the ad’s weaknesses?
I don’t think the title of the article “How Schizophrenia Affects Thoughts & Behaviors” was completely addressed or answered within the article. Therefore, I think it is slightly misleading.
- What is the ad trying to accomplish with its design?
The ad is trying to grab your interest and pull you to their site. It did me. It wasn’t a complete information site, and in the end, you were redirected to the National Institute of Mental Health, and the National Alliance on Mental Illness to learn more.
- How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
Composition-The composition is an optical illusion that plays on our senses.
Contrast-The contrast of the black and white photo is stark and foreboding, lending to the mystery that Schizophrenia is.
Rule of Thirds-The photo is placed for interest. Our eyes are pulled to the eyes of the subject and then we follow the lines down the face that are the fingers on the hands.
- What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
I believe the metrics are the clicks on the web page, liking the page, how many comments, and shares. Then how many are diverted to the National Institute of Mental Health, and the National Alliance on Mental Illness.