- What are the ad’s strengths?
This ad stood out to me because I didn’t care about the candles, but in the first picture I realized it was a candle in front of the Grand Floridian, and suddenly I was interested in this advertisement. These pictures are very well done and I love that they focus on the candles. I also think that they did a great job putting a positive customer review as the description- it’s obvious to any avid Disney fan (who is their target audience) that these are Disney themed candles so I don’t think they needed a description of what they were selling, especially not on their Facebook ad.
2. What are the ad’s weaknesses?
Of course, if this ad were to show up on someone’s Facebook timeline that wasn’t an avid Disney fan, they wouldn’t be interested in the product and they probably wouldn’t realize that these pictures were taken around Walt Disney World. But really, I don’t see any other weaknesses. I feel like this is a very effective ad and the more I look at it the more I want to buy a Soarin’ candle.
3. What is the ad trying to accomplish with its design?
The focus of the advertisement is the candles, which makes sense because that’s what the ad is trying to sell. It’s simple but effective. I really like that the background is blurred, which just helps put more focus on the candles.
All three of these photos use the rule of thirds successfully. All three of these photos have the candles in the bottom half of the photo, which I think helps it stand out and it helps it stay constant between the three. I really love the first picture because it has the monorail in the center of the photo and I think that really helps describe the Grand Floridian. Overall, all three of these use the rule of thirds very well.
5. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
Since it is a Facebook ad, shares, likes and comments will help be used to determine if the ad is successful. However, if there was a surge in purchases of these three candles, that would be another metric since it would be a result from the advertisement.