The ad does a nice job of incorporating holiday themed colors and elements into the Bath & Body Works brand, standard colors and themes. The bright pink gradient background provides a nice contrast as well as color blending for the products displayed in the ad. The different elevations for the products pictured adds value to the composition. There is a lot going on in the ad, but the placement of the special elements such as the ornaments and ribbons works to draw the eye to each individual product being featured in the ad. The ad uses the “presentation principle” to create a feeling of potentially being left out of something by asking, “Are YOU on the list?” The ad does a great job of providing a “call to action” not once but twice, when it directs viewers to sign up for emails and also to get all the deals.
I can’t really see anything wrong with this ad. It does exactly what it is designed to do, which is to promote Black Friday deals for Bath & Body Works. It stays true to the Bath & Body Works brand image and shows products that people would expect to see offered from this business.
What is the ad trying to accomplish with its design?
I think that this ads biggest accomplishment is its use of a couple of powerful devices that have a strong effect on human behavior. First, the ad creates a sense of mystery and excitement by saying “Psst… something HUGE is coming soon!” and second it creates a buzz and a feeling of not wanting to be left out, but rather included in on the secret by saying “Are YOU on the list?” People will want to sign up so that they can find out what the big Black Friday secret is.
How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
The ad uses Composition, Contrast, Layout, and Rule of Thirds.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
The metrics used to determine success will be likes and shares.