• What are the ad’s strengths?
    • This ad is not overcrowded. It is simple and shows the viewer exactly what they would expect to see from an ad about dashboards.
  • What are the ad’s weaknesses?
    • The font is a little skinny. It can’t be much heavier because it would detract from the image in the background, but it could have a little more weight added to it.
  • What is the ad trying to accomplish with its design?
    • It is trying to get the viewer to see the simple and elegant design of the dashboard on the computer screen. It is also trying to show a sense of enjoyment from using their software by showing people that are happy and amused.
  • How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
    • This image uses contrast well. The screen and text are bright while the colors of the clothing in the background are dark. This makes it easy to attract the eye to exactly what they want the viewer to look at.
  • What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
    • This ad would be rated by the amount of new likes to their actual page. They want the viewer to visit their website and then, when the viewer returns to Facebook, they want the viewer to like their page.

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