What are the video’s strengths?
The video is very informative about the iPhone X’s new features. The images are bright and colorful and attention-grabbing.
What are the video’s weaknesses?
It goes by pretty fast so you can’t really catch everything in one sitting. It’s a good fast advertisement video but doesn’t give as much detail as a longer video could.
What is the video trying to accomplish with its design?
I think the design choices are modern and bright to reflect the new and modern look of the updated iPhone.
I think they do a great job creating visual hierarchy through the composition and contrast of the text used in the video. It is bold and front and center in the video making it stand out because it is the most important information.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the video is successful?
The views, likes, and shares on this video are what determines if it is successful. So far it has received over 18 Million views so I would say it’s a pretty successful video.