- What are the ad’s strengths?
This ad’s strength is that it is concise and clear. At first glance you know it is for Overwatch and it is sporting a 50% off black Friday Sale. This ad also notes that it is the best sale ever on Overwatch, giving customers who may have been hesitant in the past, the urgency needed to buy, knowing that it is the best deal they will probably ever get on the game.
- What are the ad’s weaknesses?
I think if I had to choose a weakness for this ad, it may be someone who is not familiar with the game, they may not notice the character wWdowmaker taking up half of the image, and miss the smaller title Overwatch, in the lower right hand corner of the image.
- What is the ad trying to accomplish with its design?
I think the ad is trying to accomplish a point of sale, it is a very simple and strait to the point design, its bringing familiarity with a popular hero of the game, and sporting the 50% off availability for black Friday sale, lasting only a short time, giving urgency to its customers.
- How has the design used: Composition, Fundamentals, Contrast, Lines, Layout, Golden Section, Rule of Thirds, Not Half, Swiss Grid or Custom Grids?
I think the design uses good Contrast, of the black background, with white wording of Overwatch, and orange-yellow wording, on the 50% off sale. This contrast makes the readers eye catch on this part of the ad, and draws attention to it. The ad also has great composition, and lines, having the image and text cleverly split, with a swerving line, emphasizing the hair of Widowmaker.
- What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?
What makes this ad successful on Facebook is likes and shares, an ad like this that has thousands of likes and shares would be thought to be quite successful.