1. What are the ad’s strengths? I think the greatest strength was the fact that they addressed their slogan and their product all in one picture. It shows the ring and the couple enjoying a sweet kiss that allows the audience to fully embrace what the company is about.
  2. What are the ad’s weaknesses? I don’t think the ad has any weaknesses. There is great positioning, great font and spacing.
  3. What is the ad trying to accomplish with its design? I think the ad is trying to appropriately show the audience that their product can provide happiness.
  4. How has the design used: They used rules of thirds to show the ring on the top left hand side and the slogan on the bottom right hand side.
  5. What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful? The ad could be viewed as successful with shares and likes on Facebook since that would be the majority of the audience.

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