The Grill God

The Grill God

The purpose of this campaign was to advertise Camp Chef’s new product – the woodwind pellet grill. This campaign consisted of many well done videos that made every piece of meat look absolutely mouth watering. The videography and photography is fantastic...

#ALSICEBUCKETCHALLENGE

  In 2014, the disease of Amyotrophic Lateral Sclerosis (ALS), also commonly known as Lou Gehrig’s Disease, finally began to receive the support it desired and needed. For those who may not know, ALS is an invasive disease that attacks brain cells and the spinal...

Social Media Campaign Analysis – KFC

Kentucky Fried Chicken, known more these days as KFC, has had a good couple of years in regards to social media. Over the past few years, KFC has been going through a “Re-Colonelization”. Observers may have noticed that there have been multiple celebrity Colonels...

#MyInstagramLogo

The #myinstagramlogo campaign started in 2013 by Paulo de Valle. His idea was to inspire other artists to be creative and reimagine Instagram’s logo – their previous logo. De Valle was no way associated with Instagram, but began the campaign hoping that other artists...

Positive Brand Recognition built on users’ success stories

Brand: OrangeTheory Fitness Campaign: #MyOTFStory Objectives: Connect with users wanting to feel better about themselves and increase their confidence thus leading them to choose this brand to help them achieve those things Principles: Attention – By celebrating...