Somewhere Devine: Brad and Hailey Devine

Somewhere Devine: Brad and Hailey Devine

This post is all about reverse engineering a brand’s social media accounts. My vote goes for Brad and Hailey Devine from Somewhere Devine. Hailey Devine generally has more followers than Brad so I will focus on her accounts. Every account that is just...

Building worlds and stories

My name is Skyler Foxx, and at my core, I have a burning passion to tell stories in visual and interactive mediums. My parents raised me and my younger sister off of the Gospel and various Disney films. In fact, Disney and Star Wars are responsible for a lot of my...

REP: ShootProof Ad

ShootProof Ad What is the main purpose of the ad?  To convince photographers to sign up for ShootProof. What are the ad’s strengths? The video starts out explaining all the things you have to do as a photographer, and then explains how they can take away the...
Deadpan Deadpool Social Campaign

Deadpan Deadpool Social Campaign

While Deadpool may not be suitable for some, there’s no denying that their marketing team knows how to reach an audience. The main character of the film is an unapologetic self-aware anti-hero with a strong sense of humor and narcissism, which is clearly...
The Grill God

The Grill God

The purpose of this campaign was to advertise Camp Chef’s new product – the woodwind pellet grill. This campaign consisted of many well done videos that made every piece of meat look absolutely mouth watering. The videography and photography is fantastic...

A1 Rebranding Social Media Campaign

Describe the social media campaign, including the brand and objectives. Several years ago, Kraft made a change in A1 sauce.  It went from “A1 Steak Sauce” to “A1 Original Sauce.”  Changing a brand like this is risky business, but A1 went to Facebook for help.  The...