Eggo Waffles– No Artificial Flavors

Eggo Social Media Campaign Eggo Waffles has been trying to change it’s image from an unhealthy breakfast to healthy breakfast treat. They have been posting a variety of humorous videos and ads, targeted at both parents and children, saying that the waffles no...
#KnowYourLemons 2017 Campaign

#KnowYourLemons 2017 Campaign

Know Your Lemons is a campaign about breast cancer, and it is not only geared towards women but also men! This is meant to help women better understand breast cancer and help them self-diagnose before it gets too late. This will also help significant others to help...

“It Matters How You Get There”

After concluding their last campaign (Undercover Lyft), Lyft is moving back to a more traditional advertising model using commercials. The new title of the campaign is “It matters how you get there”. As you can see on the right, most of it involves Jeff...
Social Campaign Success

Social Campaign Success

I remember when the #shareacoke Coca-Cola campaign began. I was living in Florida and my friend was on a trip to England. She posted a picture of two Coke bottles, Kate and William, on Facebook. I commented that I needed one. My friend brought me home a Coke bottle...
Mr. Clean’s Campaign

Mr. Clean’s Campaign

Before the Superbowl in 2017, Mr. Clean launched a social media campaign with teasers leading up to their Superbowl commercial. These teasers included some images as well as video clips. The images and video clips were a bit risque with the label, Mr. Clean gets...