Big Names and Buzz Words Mashup

This very clean tweet speaks to gamers. The cool digital looking graphic, PlayHall logo, and bold contrasts are eye-catching. A title to catch the right viewer. I don’t know who Eugene Kaufman is, but gamers do. Cryptocurrencies are hot right now and merging the two...

COMM 315 REP: W07 Article Promo

I’ve decided to do an analysis on an article promo I saw on Facebook from Deseret News informing it’s readers about the passing of President Thomas S. Monson. Here is a screenshot of the promo: One of the first strengths that stands out to me is the...

Reverse Engineering: Fantasy Author Brand

Today we will be discussing the branding methods employed by Mark Lawrence. He is a talented epic fantasy author, but today, we’re going to find out if he can market and brand his work as well as he can write his stories. Let’s go! 1) What are the brand...

Facebook Marketing Strategies for Fantasy Authors

For years, I’ve read article after article, interview after interview, praising the value of social media to any author’s marketing campaign. As an instinctively private person, I always shrugged off this news with mild disquiet. However, after years of...
Buy A Cake, Wrap With Kit Kats

Buy A Cake, Wrap With Kit Kats

The main purpose of this ad is to make using Kit Kats look simple and easy to decorate a cake with. This ad is a video teaching people how to create “4 Quick and Easy Kit Kat Cakes.” The ads strengths are that it appeals to people with different tastes....

Reverse Engineer L’Oreal Ad

The main purpose of this ad is to announce the launch of a new mascara from L’Oreal by giving a sneak peek of just the wands. It’s intended to get people ready to purchase the new product.  A strength of the ad is how simple and visually appealing it is....