Social Campaign Success

Social Campaign Success

I remember when the #shareacoke Coca-Cola campaign began. I was living in Florida and my friend was on a trip to England. She posted a picture of two Coke bottles, Kate and William, on Facebook. I commented that I needed one. My friend brought me home a Coke bottle...

Fenty Beauty

Recently Rihanna released a line of beauty products; Fenty Beauty. At the beginning of the month Fenty released 40 different shades of foundation along with several different shades of highlighter and contour colors. The main part of Fenty Beauty’s campaign is that...
Share a Coke

Share a Coke

Share a Coke was a campaign that launched first in Australia in 2011. It then started spreading to 50 other countries, and came to America in the summer of 2014.  Their objective was to get more people to connect to their brand. They did this by personalizing their...

RYU – #WhatsInYourBag

Ryu, a Vancouver-based athletic clothing retailer, ran a marketing campaign through their Instagram account called “#WhatsInYourBag”, to promote their various products with a giveaway.  Ryu created promotional posts on their Instagram profile to highlight the...
Social Campaign Analysis – Pepsi #TheyWinYouScore

Social Campaign Analysis – Pepsi #TheyWinYouScore

This campaign is titled #TheyWinYouScore, and it is being run by Pepsi on Facebook and Snapchat. It promotes the Pepsi brand of soda products. With the inclusion of prominent NFL players in the campaign and the timing of it being at the beginning of the preseason, it...