Reverse Engineering: Papa John’s

Reverse Engineering: Papa John’s

Papa John’s does a very good job designing their social media sites in a way that is consistent with their brand while also catering to specific audiences. Papa John’s uses their logo as their profile picture on all four of the main channels of social...
Reverse Engineer a Post – Wix Website Builder

Reverse Engineer a Post – Wix Website Builder

The main purpose of this ad is to get people to use the Wix website to build their own site. Wix offers a free website builder, and this is the service that is being advertised in the post. The ad boasts a few strengths. First, it appears that the rule of thirds helps...
Mr. Clean’s Campaign

Mr. Clean’s Campaign

Before the Superbowl in 2017, Mr. Clean launched a social media campaign with teasers leading up to their Superbowl commercial. These teasers included some images as well as video clips. The images and video clips were a bit risque with the label, Mr. Clean gets...
Social Campaign Analysis – Pepsi #TheyWinYouScore

Social Campaign Analysis – Pepsi #TheyWinYouScore

This campaign is titled #TheyWinYouScore, and it is being run by Pepsi on Facebook and Snapchat. It promotes the Pepsi brand of soda products. With the inclusion of prominent NFL players in the campaign and the timing of it being at the beginning of the preseason, it...

Sheep With a View – Visit Norway Social Media Campaign

In 2016 Visit Norway launched a slightly unusual campaign to promote tourism in the country, #SheepWithAView. For this campaign four sheep from different regions of Norway starred in videos to promote their area. The sheep belonged to local farmers and the...

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge Social Media Campaign The ice bucket challenge was a campaign run by the ALS Association in 2014 to raise awareness and funds for ALS,¬†Amyotrophic lateral sclerosis, also referred to at Lou Gehrig’s disease. ALS Association’s...