#KnowYourLemons 2017 Campaign

#KnowYourLemons 2017 Campaign

Know Your Lemons is a campaign about breast cancer, and it is not only geared towards women but also men! This is meant to help women better understand breast cancer and help them self-diagnose before it gets too late. This will also help significant others to help...

One Tastefully Tasty Campaign

It won’t take you too long to scroll through facebook before you come across a pretty tasty treat in the way of a Social Media Campaign. What is this tasty tidbit? It’s Tasty. And no, I’m not playing the whole “who’s on first” routine. It actually is Tasty.  ...
Social Campaign Analysis – Pepsi #TheyWinYouScore

Social Campaign Analysis – Pepsi #TheyWinYouScore

This campaign is titled #TheyWinYouScore, and it is being run by Pepsi on Facebook and Snapchat. It promotes the Pepsi brand of soda products. With the inclusion of prominent NFL players in the campaign and the timing of it being at the beginning of the preseason, it...

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge Social Media Campaign The ice bucket challenge was a campaign run by the ALS Association in 2014 to raise awareness and funds for ALS, Amyotrophic lateral sclerosis, also referred to at Lou Gehrig’s disease. ALS Association’s...

Amazon Prime Campaign

I am a dog lover. My wife and I have a little puppy of our own and I’m not sure what we’d do without him. That being said, any type of campaign, commercial or advertisement with dogs in them catch my eye. To me, this is using the value principle we...