Android Oreo

Android 8.0 Oreo is the newest version of the Android software. Android has incorporated this popular brand of cookie to better market their product. The progress principle: This campaign advertises the newest features of the software update. It entices people to...

California Grapes Promoted Video – REP

Sponsored Video This video by “Grapes from California” is one of a series created for Social Media to promote the consumption of grapes grown in California. The videos highlight ways to eat and recipes capturing the viewer’s attention for short time...
Ice Cream Flavor Reveal

Ice Cream Flavor Reveal

As a Ben & Jerry’s fan, this ad caught my attention as I scrolled through Facebook today. Upon further viewing, I realized the ad is introducing three new non-dairy flavors, which intrigued me. I LOVE ice cream, and it seems like it just wouldn’t be...
Refine ~ Personal Development, One Day At A Time.

Refine ~ Personal Development, One Day At A Time.

I’ve always had a fascination with social media personalities. Everything from Mommy-Blogger Whippycake to former contestants of The Bachelor like JoJo Fletcher. I often think to myself, “If I were able to be a social influencer, even if I only appeal to a...

Visuals: Do they work?

Do visuals work? If so, how? To see many examples of social media ads that used visuals, check out these cases from 2015. One of them particularly stood out to me: TOMS Instagram Post, #withoutshoes Main purpose: This ad solicits philanthropic support with an...