Facebook Marketing Strategies for Fantasy Authors

For years, I’ve read article after article, interview after interview, praising the value of social media to any author’s marketing campaign. As an instinctively private person, I always shrugged off this news with mild disquiet. However, after years of...
Greatness Awaits #PS4King campaign

Greatness Awaits #PS4King campaign

Playstation has run their “Greatness Awaits” campaign for several years, but at the end of 2016 they attempted to make it more “epic” by introducing the PS4 King. It was a big year for their company and they wanted to get their audience excited...
Blast From The Past, On The Go!

Blast From The Past, On The Go!

Nintendo recently announced a new set of games for their newest console, the Nintendo Switch, called the Arcade Archives. These games are actually old games from old consoles ported over to the Switch, with the first being Mario Bros. They posted a picture to the...

Android Oreo

Android 8.0 Oreo is the newest version of the Android software. Android has incorporated this popular brand of cookie to better market their product. The progress principle: This campaign advertises the newest features of the software update. It entices people to...

California Grapes Promoted Video – REP

Sponsored Video This video by “Grapes from California” is one of a series created for Social Media to promote the consumption of grapes grown in California. The videos highlight ways to eat and recipes capturing the viewer’s attention for short time...
Ice Cream Flavor Reveal

Ice Cream Flavor Reveal

As a Ben & Jerry’s fan, this ad caught my attention as I scrolled through Facebook today. Upon further viewing, I realized the ad is introducing three new non-dairy flavors, which intrigued me. I LOVE ice cream, and it seems like it just wouldn’t be...