“It Matters How You Get There”

After concluding their last campaign (Undercover Lyft), Lyft is moving back to a more traditional advertising model using commercials. The new title of the campaign is “It matters how you get there”. As you can see on the right, most of it involves Jeff...
Social Campaign Success

Social Campaign Success

I remember when the #shareacoke Coca-Cola campaign began. I was living in Florida and my friend was on a trip to England. She posted a picture of two Coke bottles, Kate and William, on Facebook. I commented that I needed one. My friend brought me home a Coke bottle...
Mr. Clean’s Campaign

Mr. Clean’s Campaign

Before the Superbowl in 2017, Mr. Clean launched a social media campaign with teasers leading up to their Superbowl commercial. These teasers included some images as well as video clips. The images and video clips were a bit risque with the label, Mr. Clean gets...
Share a Coke

Share a Coke

Share a Coke was a campaign that launched first in Australia in 2011. It then started spreading to 50 other countries, and came to America in the summer of 2014.  Their objective was to get more people to connect to their brand. They did this by personalizing their...

RYU – #WhatsInYourBag

Ryu, a Vancouver-based athletic clothing retailer, ran a marketing campaign through their Instagram account called “#WhatsInYourBag”, to promote their various products with a giveaway.  Ryu created promotional posts on their Instagram profile to highlight the...