ARTICLE PROMOTION REP

I found this post on LinkedIn.  It caught my attention because the colors stood out and, while the photo is there, the words printed over it give it a “hiding in the shadows” kind of feel – much like unhappy people feel. What are the ad’s strengths? Color, lines, and...
Reverse Engineer Post: Tasty’s Social Media Brand | Week 05

Reverse Engineer Post: Tasty’s Social Media Brand | Week 05

Tasty is a brand that does short videos on food, recipes, cooking tips, etc. It has become pretty popular through their postings on social media. Strengths The channels have the same aesthetic feel from one to another. I feel like I can look at one of their channels...

Reverse Engineer a Social Media Brand: Sony

After searching the web for a well established brand with a social media connection, I finally settled on the Sony website. Sony has a well established website that highlights all of the products produced. I became a fan as soon as I was able to afford their products....
Dollar Shave Club – Reverse Engineer Post

Dollar Shave Club – Reverse Engineer Post

You may remember seeing this Dollar Shave Club video go viral back in 2012. In an interview with Man Made, Mike Dublin, Co-founder & CEO of Dollar Shave Club said that the company had about 1000 members until the day the video hit the internet. They had been...

Reverse Engineering: Fantasy Author Brand

Today we will be discussing the branding methods employed by Mark Lawrence. He is a talented epic fantasy author, but today, we’re going to find out if he can market and brand his work as well as he can write his stories. Let’s go! 1) What are the brand...

Facebook Marketing Strategies for Fantasy Authors

For years, I’ve read article after article, interview after interview, praising the value of social media to any author’s marketing campaign. As an instinctively private person, I always shrugged off this news with mild disquiet. However, after years of...