One Tastefully Tasty Campaign

It won’t take you too long to scroll through facebook before you come across a pretty tasty treat in the way of a Social Media Campaign. What is this tasty tidbit? It’s Tasty. And no, I’m not playing the whole “who’s on first” routine. It actually is Tasty.  ...
Social Campaign Analysis – Pepsi #TheyWinYouScore

Social Campaign Analysis – Pepsi #TheyWinYouScore

This campaign is titled #TheyWinYouScore, and it is being run by Pepsi on Facebook and Snapchat. It promotes the Pepsi brand of soda products. With the inclusion of prominent NFL players in the campaign and the timing of it being at the beginning of the preseason, it...

Weight Watchers: #SimpleStart Campaign

Back in 2014, right around the beginning of the year, when new years resolutions were about to start crumbling, Weight Watchers set out to provide support and assistance to those of us who had dietary based resolutions.   Objectives The objective was to get out the...

Sheep With a View – Visit Norway Social Media Campaign

In 2016 Visit Norway launched a slightly unusual campaign to promote tourism in the country, #SheepWithAView. For this campaign four sheep from different regions of Norway starred in videos to promote their area. The sheep belonged to local farmers and the...

Amazon Prime Campaign

I am a dog lover. My wife and I have a little puppy of our own and I’m not sure what we’d do without him. That being said, any type of campaign, commercial or advertisement with dogs in them catch my eye. To me, this is using the value principle we...