“It Matters How You Get There”

After concluding their last campaign (Undercover Lyft), Lyft is moving back to a more traditional advertising model using commercials. The new title of the campaign is “It matters how you get there”. As you can see on the right, most of it involves Jeff...
Orabrush: Social Media Campaign Analysis

Orabrush: Social Media Campaign Analysis

Orabrush is a company that makes a brush specifically for scrubbing your tongue, which they claim helps get rid of bad breath. I remember when I first saw one of their well-known video ads before a Youtube video. It was one of those that was like two minutes long, but...

Paid Ad

I chose this ad because I found the background picture to be very visually appealing. It is an eye-catching image that immediately summons the attention of the viewers. It conveys a simple message of peace and relaxation far from the stress of school and finals. This...