Big Names and Buzz Words Mashup

This very clean tweet speaks to gamers. The cool digital looking graphic, PlayHall logo, and bold contrasts are eye-catching. A title to catch the right viewer. I don’t know who Eugene Kaufman is, but gamers do. Cryptocurrencies are hot right now and merging the two...

REP Week 7

For my reverse engineering post this week I chose to review a Twitter campaign linked to an article on Linked-in titled “How Employees Influence Perception of Your Brand on Social Media”.   What is the main purpose of the ad? The main purpose of the ad to attract...
Article Promotion Reverse Engineer Post

Article Promotion Reverse Engineer Post

For this Reverse Engineer Post I will be analyzing Lush’s Article Promotion for Oil and Gas Drilling on the Pacific Coast, with the intention of not letting oil companies further the oil drilling happening on the California coast. I’ll be analyzing the...
Somewhere Devine: Brad and Hailey Devine

Somewhere Devine: Brad and Hailey Devine

This post is all about reverse engineering a brand’s social media accounts. My vote goes for Brad and Hailey Devine from Somewhere Devine. Hailey Devine generally has more followers than Brad so I will focus on her accounts. Every account that is just...

Salt Life shares their love of life to build a business

Salt Life is the company that has a branded line of fishing and outdoor apparel. On Twitter they have built a solid base with the consumers by connecting to them via their shared love of fishing. Salt Life uses the Presentation Principle very effectively. By using...
Reverse Engineer Social Media Channel Brands

Reverse Engineer Social Media Channel Brands

Intro The brand I decided to analyze was Owlet. I looked at several of their social media channels and found their Facebook, Twitter, and Google Plus pages. Here they are for reference.   What are the brand design strengths? A strength that owlet has on their...